What is really nice right now, is if I think and reflect on where we are today, is that we've been able to take everything from our life in London and our life in France, to New Zealand, and the core who we are as people, and bring all of that together into one place which is here and now in EDITO. I would say we've been deeply immersed in the style, design, and culture of a completely different world from that which we are used to here in New Zealand, which really, I believe has given us the the desire and the courage to create the concept of EDITO, bringing timeless, quality, International style back here to New Zealand. The word ‘timeless' is really important in our concept, because it means pieces that can be handed down to another generation, pieces that will pass the test of time and trends, and they're pieces that can become very valued and coveted in your space due to the refinement of the design, quality and materials.
We are a tight little International team, made up of an amazing showroom floor who are dedicated to exceptional customer service, and a great warehouse team focused on QC and quality. On the top floor we have the buying offices, which is myself, Paul in logistics and financial, and our talented design and media team where everything EDITO is created in-house.
Yes, we care, we really care in every area of our business. I think this is a really important aspect of our business, it's the care, the integrity and the passion, and the respect we have for the customers who who choose us to spend their money with.
If you could sum it up in a few words, it would have to be ’Timeless, Accessible International Style’ this is our concept and our focus. We are really passionate about what we do, and we love EDITO. It's something that you need to come and see for yourself I think. - Char Doyer Jack